B Evidence Grade B Graded under review Safe to Cite Recent

12 -- cac payback period benchmark for ecommerce businesses (2025)

Name: Cac Payback Period Benchmark Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-16

2025 · Shopify

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Attribution: Shopify View source

Lighthouse Research Team

Last verified: 2026-09-16 · How we verify data →

Source verified Evidence graded

Value

Unit

Duration Months

Data Vintage

2025

Entity

ecommerce businesses

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Shopify Primary Tier B

https://webmedic.com/ltv-to-cac-ratio ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

LTV to CAC Ratio Explained + Benchmarks | WebMedic

We audited 10 Shopify stores doing $1M–$20M. Here are the 15 leaks every one had. Real screenshots (names blurred). Most operators have 8 of the 15 and don't know it. From 10 audits across SG, MY, AE — fashion, beauty, electronics, food. PDF in your inbox in 30 seconds. 1 email. No follow-up unless …

Original Research

Shopify · Original study ↗

Methodology

Shopify unit economics guide; healthy threshold

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

ecommerce businesses: 12 cac payback period benchmark. Source: Shopify (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/payback-period-healthy-12-months

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<blockquote cite="https://lighthousedata.io/data/payback-period-healthy-12-months" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12</strong> -- cac payback period benchmark for ecommerce businesses<br><small>Source: Shopify (2025) · <a href="https://lighthousedata.io/data/payback-period-healthy-12-months" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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