B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
11
11 -- cac payback period for Median SaaS startup (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11
Unit
Duration Months
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
refiner.io
Primary
Tier C
https://refiner.io/blog/nps-detractors/ ↗
Source Article
What is an NPS Detractor: How to Turn Detractors in NPS into Promoters
What is an NPS Detractor: How to Turn Detractors in NPS into Promoters
Are you unhappy with the number of detractors on your NPS score? Wondering if you could turn those detractors into promoters and how to do it?
I admit – The results of your very first NPS survey can be disappointing. This is part…
Original Research
refiner.io
· Original study ↗
Methodology
Cited industry benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Median SaaS startup: 11 cac payback period. Source: refiner.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-cac-payback-11-months
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<blockquote cite="https://lighthousedata.io/data/saas-cac-payback-11-months" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11</strong> -- cac payback period for Median SaaS startup<br><small>Source: refiner.io (2025) · <a href="https://lighthousedata.io/data/saas-cac-payback-11-months" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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