B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78%
78% -- mobile internet penetration for South Africa population (mobile internet users) (2021)
Mobile internet penetration in South Africa was anticipated to reach 78% by 2021.
- Source text cites PwC Outlook 2024–2028 but states target year as 2021
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
PwC's Africa Entertainment and Media Outlook
PwC's Africa Entertainment and Media Outlook
As the entertainment and media landscape continues to evolve, staying ahead of trends becomes increasingly critical for media planners and buyers. According to PwC's Africa Entertainment and Media Outlook 2024–2028, there are several key developments that…
Original Research
PwC
· Original study ↗
Methodology
Article states 'anticipated to reach 78% by 2021' despite citing PwC Outlook 2024–2028; the year 2021 appears to be a typographical error (likely intended as 2028). Reported verbatim. Baseline given as 52% in 2016. Framed as mobile/digital consumption behaviour relevant to media planners.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2016 | 52% | |
| 2021 (current) | 78% | +50.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
South Africa population (mobile internet users): 78% mobile internet penetration. Source: PwC (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sa-mobile-internet-penetration-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sa-mobile-internet-penetration-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- mobile internet penetration for South Africa population (mobile internet users)<br><small>Source: PwC (2021) · <a href="https://lighthousedata.io/data/sa-mobile-internet-penetration-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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