B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
50%
50% -- mobile internet penetration for Sub-Saharan Africa (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
GSMA
Primary
Tier A
https://kadence.com/en-us/knowledge/why-the-next-billion-buyers-will-be-bilingual-mobile-first-and-m… ↗
Source Article
Why the Next Billion Buyers Will Be Bilingual, Mobile-First, and Mistrustful. | Kadence
Late one evening in Lagos, 22-year-old Chika is scrolling through TikTok, eyes fixed on a local influencer demoing the latest face serum. She watches the 30-second video twice, screenshots the product, and toggles over to Jumia to compare prices, scanning reviews that look a little too polished to b…
Original Research
GSMA
· Original study ↗
Methodology
GSMA report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Sub-Saharan Africa: 50% mobile internet penetration. Source: GSMA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-internet-penetration-sub-saharan-africa-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-internet-penetration-sub-saharan-africa-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- mobile internet penetration for Sub-Saharan Africa<br><small>Source: GSMA (2025) · <a href="https://lighthousedata.io/data/mobile-internet-penetration-sub-saharan-africa-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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