B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- online purchase share for South Africa fishing equipment market (2016)
Approximately 10 percent of fishing equipment is purchased online in South Africa.
- Estimate by COO of startup Outdoor Adventures
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Outdoor Adventures
Primary
Tier C
https://disruptafrica.com/2016/07/15/e-commerce-store-for-fishing-launches-in-sa/ ↗
Source Article
E-commerce store for fishing launches in SA
Niche fishing and outdoor equipment e-commerce store Outdoor Adventures has launched in South Africa, in a bid to bring the fishing equipment market online.
The new e-commerce store aims to provide premium fishing and outdoor equipment and accessories, from the top local and global brands.
“It is ou…
Original Research
Outdoor Adventures
· Original study ↗
Methodology
Startup executive estimate of online share of fishing gear purchases
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
South Africa fishing equipment market: 10% online purchase share. Source: Outdoor Adventures (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sa-fishing-gear-online-purchase-share-2016
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<blockquote cite="https://lighthousedata.io/data/sa-fishing-gear-online-purchase-share-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- online purchase share for South Africa fishing equipment market<br><small>Source: Outdoor Adventures (2016) · <a href="https://lighthousedata.io/data/sa-fishing-gear-online-purchase-share-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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