B
Evidence Grade B
Graded
under review
Safe to Cite
Current
30%
30% -- online purchase share for Baby Boomers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Facebook
Primary
Tier C
https://aktify.com/blog/communication-channels-by-generation-where-your-customers-prefer-to-have-sal… ↗
Source Article
Communication Channels by Generation: Where Your Customers Prefer to Have Sales Conversations
Original Research
Facebook
· Original study ↗
Methodology
Cited from Facebook data; approximate value stated as 'just over 30%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Baby Boomers: 30% online purchase share. Source: Facebook (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boomers-online-purchase-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/boomers-online-purchase-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- online purchase share for Baby Boomers<br><small>Source: Facebook (2026) · <a href="https://lighthousedata.io/data/boomers-online-purchase-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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