B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
77%
77% -- roi from segmented campaigns for segmented, triggered and targeted email marketing campaigns (2015)
77% of email ROI comes from segmented, triggered, and targeted email marketing campaigns.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
94
Sources (6)
DMA
Primary
Tier B
https://resources.reachstream.com/5-effective-ways-segment-your-email-database/ ↗
Source Article
Segment your Email Database Effectively | ReachStream
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Correct application of segmentation to a company’s respective email list allows a business to retain its loyal subscribers. After all, who would want to receive content that…
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Original Research
DMA
· Original study ↗
Methodology
Source: DMA National Client Email Report 2015
Segmentation
Industrymarketing
Cite this stat
Plain Text
segmented, triggered and targeted email marketing campaigns: 77% roi from segmented campaigns. Source: DMA (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/roi_from_segmented_campaigns
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<blockquote cite="https://lighthousedata.io/data/roi_from_segmented_campaigns" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- roi from segmented campaigns for segmented, triggered and targeted email marketing campaigns<br><small>Source: DMA (2015) · <a href="https://lighthousedata.io/data/roi_from_segmented_campaigns" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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