B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

77%

77% -- roi from segmented campaigns for segmented campaigns (2015)

Name: ROI From Segmented Campaigns Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-03

2015 · Campaign Monitor

The Direct Marketing Association (DMA) in the UK discovered that 77% of ROI came from segmented campaigns in 2015.

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Attribution: Campaign Monitor View source

Lighthouse Research Team

Last verified: 2026-08-03 · How we verify data →

Source verified Evidence graded

Value

77%

Unit

Percentage

Data Vintage

2015

Entity

segmented campaigns

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Campaign Monitor Primary Tier B

https://blog.robly.com/email-marketing/segment-email-lists/ ↗

Confidence: 51/100 Vintage: 2015 Channel: Cc Extraction

Source Article

Segmentation: What, Why, and How to Segment Email Lists | Robly Blog

** What is Segmentation?** Segmentation is an important tool for targeting email-marketing campaigns. Segmentation is when you filter your list by certain criteria in order to create smaller, more targeted groups for a more personalized email marketing experience. By grouping customers, emails can b…

Original Research

Campaign Monitor · Original study ↗

Methodology

According to Campaign Monitor and the Direct Marketing Association (DMA) in the UK.

Methodology documented

Segmentation

Industrymarketing RegionUK RoleAll marketers Channelemail

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Plain Text

segmented campaigns: 77% roi from segmented campaigns. Source: Campaign Monitor (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dma-uk-segmented-campaigns-roi

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<blockquote cite="https://lighthousedata.io/data/dma-uk-segmented-campaigns-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- roi from segmented campaigns for segmented campaigns<br><small>Source: Campaign Monitor (2015) · <a href="https://lighthousedata.io/data/dma-uk-segmented-campaigns-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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