B
Evidence Grade B
Graded
under review
Safe to Cite
Current
15%
15% -- brand awareness uplift for Rituals Mother's Day DOOH campaign (Belgium & Netherlands) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vistar Media
Primary
Tier A
https://www.vistarmedia.com/case-studies/rituals-mothers-day ↗
Source Article
Rituals: Elevating Mother’s Day through everyday DOOH moments
Original Research
Vistar Media
· Original study ↗
Methodology
DOOH campaign brand lift study by Vistar Media; point-of-interest targeting near flagship stores
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Rituals Mother's Day DOOH campaign (Belgium & Netherlands): 15% brand awareness uplift. Source: Vistar Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rituals-mothers-day-dooh-awareness-lift
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<blockquote cite="https://lighthousedata.io/data/rituals-mothers-day-dooh-awareness-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- brand awareness uplift for Rituals Mother's Day DOOH campaign (Belgium & Netherlands)<br><small>Source: Vistar Media (2026) · <a href="https://lighthousedata.io/data/rituals-mothers-day-dooh-awareness-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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