B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- brand awareness uplift for Cravendale TV campaign (2011)
The Cravendale Cats with Thumbs TV campaign achieved an awareness uplift of 10%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox
Primary
Tier A
https://www.thinkbox.tv/case-studies/cravendale-sales-get-the-thumbs-up ↗
Source Article
Cravendale sales get the thumbs up
Key Points
- Get mums to buy into the premium Cravendale brand
- Use emotional rather than rational TV creative work to standout and entertain
- Campaign generated a sales uplift of 8%
The Challenge
Cravendale is a premium milk brand that is specially filtered to stay fresher for longer. In a commod…
Original Research
Thinkbox
· Original study ↗
Methodology
Campaign case study reported awareness uplift
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cravendale TV campaign: 10% brand awareness uplift. Source: Thinkbox (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cravendale-campaign-awareness-uplift
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<blockquote cite="https://lighthousedata.io/data/cravendale-campaign-awareness-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- brand awareness uplift for Cravendale TV campaign<br><small>Source: Thinkbox (2011) · <a href="https://lighthousedata.io/data/cravendale-campaign-awareness-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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