B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
30%
30% -- brand awareness uplift for interactive video formats (2024)
Interactive video formats generated a 30% uplift in brand awareness compared to a non-interactive control group.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (2)
Kantar
Primary
Tier A
https://advertising.amazon.com/nl-nl/library/expert-advice/harlem-season-3-prime-video-series ↗
Source Article
Prime Video ads: Your brand alongside premium content
Unmissable content. Unforgettable ads.
Be where the world is watching. Expand your reach with Streaming TV ads that show up in award-winning shows and movies on Prime Video.
Give your brand the red carpet treatment
Whether you want to reach specific demographics or lifestyle audiences, like fashioni…
Also cited by
Amazon Advertising
https://advertising.amazon.com/library/guides/in-stream-ads?ref_=a20m_us_p_olv_f…
2026-07-17
Original Research
Kantar
· Original study ↗
Methodology
Kantar Interactive Ads context lab study
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
interactive video formats: 30% brand awareness uplift. Source: Kantar (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-awareness-uplift-interactive-video
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<blockquote cite="https://lighthousedata.io/data/brand-awareness-uplift-interactive-video" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- brand awareness uplift for interactive video formats<br><small>Source: Kantar (2024) · <a href="https://lighthousedata.io/data/brand-awareness-uplift-interactive-video" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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