B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33%
33% -- customer satisfaction improvement for brands that invest in improving customer experience (2022)
Brands that invest in improving customer experience see an average 33% improvement in customer satisfaction.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RingCentral
Primary
Tier B
https://www.ringcentral.com/us/en/blog/improve-customer-experiences/ ↗
Source Article
Improve your customer experience with these communication solutions
For most brands these days, improving customer experience (CX) is the ultimate holy grail.
Good customer experience is what everybody wants—even if you’re just hailing an Uber for a 10-minute cab ride or buying a single-ply tissue roll from a supermarket chain.
This is a massive change from the days…
Original Research
RingCentral
· Original study ↗
Methodology
On average, brands that are invested in improving customer experience see benefits like these3:
Methodology documented
Segmentation
IndustryB2B
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
brands that invest in improving customer experience: 33% customer satisfaction improvement. Source: RingCentral (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ringcentral-cx-satisfaction
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<blockquote cite="https://lighthousedata.io/data/ringcentral-cx-satisfaction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- customer satisfaction improvement for brands that invest in improving customer experience<br><small>Source: RingCentral (2022) · <a href="https://lighthousedata.io/data/ringcentral-cx-satisfaction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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