B
Evidence Grade B
Graded
under review
Safe to Cite
Current
1.16%
1.16% -- purchase intent increase for rich_media_creatives vs other_ad_formats (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.16%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
KORTX
Primary
Tier C
https://kortx.io/featured/five-things-to-consider-when-building-rich-media-ads/ ↗
Source Article
What are Rich Media Ads? 8 Examples to Inspire You - KORTX
With the rise of banner blindness as a common concern among advertisers, consumers have become increasingly adept at ignoring traditional display ads, leaving marketers searching for new and innovative ways to connect with their target audience.
Rich media ads offer consumers a more interactive and …
Original Research
KORTX
· Original study ↗
Methodology
No specific sample size mentioned
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
rich_media_creatives vs other_ad_formats: 1.16% purchase intent increase. Source: KORTX (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rich-media-ads-purchase-intent-increase
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<blockquote cite="https://lighthousedata.io/data/rich-media-ads-purchase-intent-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.16%</strong> -- purchase intent increase for rich_media_creatives vs other_ad_formats<br><small>Source: KORTX (2026) · <a href="https://lighthousedata.io/data/rich-media-ads-purchase-intent-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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