B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15.8%
15.8% -- checkout drop off rate for ecommerce sites with review step (2019)
Ecommerce sites with a review step experienced an average drop-off rate of around 15.8% at that step.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
15.8%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SessionCam
Primary
Tier B
http://sessioncam.com/sessioncam-insights-top-ten-things-that-can-negatively-affect-your-conversion-… ↗
Source Article
Top 10 Things that can Negatively Affect Conversion Rates | SessionCam
SessionCam Insights: Top ten things that can negatively affect your conversion rates
Developing and maintaining a good conversion rate is an important part of running a successful ecommerce site. If your current conversion rate is a little low, or if you just feel that there’s room for improvement, …
Original Research
SessionCam
· Original study ↗
Methodology
SessionCam research on review step drop-off
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce sites with review step: 15.8% checkout drop off rate. Source: SessionCam (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/review-step-dropoff-15-8pct
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<blockquote cite="https://lighthousedata.io/data/review-step-dropoff-15-8pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.8%</strong> -- checkout drop off rate for ecommerce sites with review step<br><small>Source: SessionCam (2019) · <a href="https://lighthousedata.io/data/review-step-dropoff-15-8pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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