B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
68%
68% -- checkout drop off rate for eCommerce checkouts (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
WebMedic
Primary
Tier B
https://webmedic.com/why-stores-fail ↗
Source Article
Why eCommerce Stores Fail | WebMedic
The Truth
Stores Fail
We've worked on 80+ stores. These are the patterns we see killing revenue.
01
When every store uses the same Shopify theme with the same layout, customers have no reason to trust yours over the next. Generic design signals a generic business.
First impressions form in 50 millis…
Original Research
WebMedic
· Original study ↗
Methodology
Presented by the agency as an observed checkout pattern; the firm states it has worked on 80+ ecommerce stores but discloses no formal methodology or measurement date. Undated publication — vintage approximated from retrieval year. Figure is consistent with widely cited ~70% cart abandonment benchmarks.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce checkouts: 68% checkout drop off rate. Source: WebMedic (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-checkout-drop-off-rate
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<blockquote cite="https://lighthousedata.io/data/ecommerce-checkout-drop-off-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- checkout drop off rate for eCommerce checkouts<br><small>Source: WebMedic (2025) · <a href="https://lighthousedata.io/data/ecommerce-checkout-drop-off-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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