B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$20
$20 -- cpm for High-intent retargeting/conversion campaigns on Meta (2025)
High-intent campaigns, like retargeting and conversion, can cost $20 to $25 CPM on Meta.
- Reported as a range: $20 to $25
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$20
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier B
https://www.marpipe.com/blog/mastering-the-facebook-ad-library ↗
Source Article
How to Use the Facebook Ad Library + 2025 Meta Benchmarks | Marpipe
When meta first released the Ad Library in 2019, most marketers didn’t pay attention. It was mostly seen as a compliance tool versus a creative strategy. But at some point, the industry figured out the truth: The Ad Library isn’t just about being open. It’s one of the best ways to see how your compe…
Original Research
Meta
· Original study ↗
Methodology
Range $20-$25; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
High-intent retargeting/conversion campaigns on Meta: $20 cpm. Source: Meta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retargeting-cpm-2025
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<blockquote cite="https://lighthousedata.io/data/retargeting-cpm-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$20</strong> -- cpm for High-intent retargeting/conversion campaigns on Meta<br><small>Source: Meta (2025) · <a href="https://lighthousedata.io/data/retargeting-cpm-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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