B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
70%
70% -- conversion rate increase for retargeted customers (2024)
Shoppers who see retargeting ads are 70% more likely to complete their purchase / convert compared to those who are not retargeted.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (4)
Criteo
Primary
Tier B
https://www.criteo.com/ ↗
Source Article
Retargeting Ads and Remarketing: How to Recover Abandoned Carts in 2025
Cart abandonment continues to be one of the biggest challenges for eCommerce brands. Research shows that the average cart abandonment rate worldwide is 70.19%, meaning that 7 out of 10 shoppers who add items to their cart never complete the checkout process (Baymard Institute, 2025). For businesses,…
Also cited by
hostinger.com
https://www.hostinger.com/
2026-08-16
business.com
https://www.business.com/
2026-08-16
amraandelma.com
https://www.amraandelma.com/
2026-08-16
Original Research
Criteo
· Original study ↗
Methodology
Source: Criteo, 2024
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
retargeted customers: 70% conversion rate increase. Source: Criteo (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retargeted_customers_conversion_rate_increase
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<blockquote cite="https://lighthousedata.io/data/retargeted_customers_conversion_rate_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- conversion rate increase for retargeted customers<br><small>Source: Criteo (2024) · <a href="https://lighthousedata.io/data/retargeted_customers_conversion_rate_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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