B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
5%
5% -- retention rate uplift for retargeted app users (2024)
Retargeted app users show a 5% higher retention rate on Day 1 compared to new acquisitions, maintaining this advantage through week one.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
140
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adjust
Primary
Tier B
https://www.rtbhouse.com/blog/is-your-app-marketing-strategy-stuck-in-2024-here-s-what-needs-to-chan… ↗
Source Article
Is Your App Marketing Strategy Stuck in 2024? | RTB House
Where most app marketing strategies got stuck in 2024
Over-reliance on user acquisition
The majority of app marketing efforts in 2024 remained trapped in an acquisition-first mindset. Marketing teams continuously chase new downloads while overlooking the goldmine sitting in their existing user base.…
Original Research
Adjust
· Original study ↗
Methodology
Adjust study analyzing 140 apps
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retargeted app users: 5% retention rate uplift. Source: Adjust (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retargeted-retention-day1-5
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<blockquote cite="https://lighthousedata.io/data/retargeted-retention-day1-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- retention rate uplift for retargeted app users<br><small>Source: Adjust (2024) · <a href="https://lighthousedata.io/data/retargeted-retention-day1-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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