B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16%
16% -- retention rate uplift for Referred customers vs non-referred customers (2022)
The customer retention rate for referral customers is 16% higher than for non-referral customers.
- Unattributed aggregate claim in a blog post without citing the primary study
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
digitalfirst.ai
Primary
Tier C
https://www.digitalfirst.ai/blog/growth-hacking?__vbtrk=MjA4MzgwOjA6c29jaWFsbWVkaWE6ZmFjZWJvb2s=&__v… ↗
Source Article
What is Growth Hacking, and How Can You Use It to Grow Your Business In 2022?
After years as Digital First AI, we are happy to announce our rebrand to DFIRST AI. This rebranding reflects our expanded focus on AI-driven creative tools and our commitment to new possibilities for creators everywhere. Try our new platform for free.
What is Growth Hacking, and How Can You Use It t…
Original Research
digitalfirst.ai
· Original study ↗
Methodology
Unattributed aggregate claim in blog post: retention rate for referral customers is 16% higher than for non-referral customers; no original study cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Referred customers vs non-referred customers: 16% retention rate uplift. Source: digitalfirst.ai (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/referral-customer-retention-uplift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/referral-customer-retention-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- retention rate uplift for Referred customers vs non-referred customers<br><small>Source: digitalfirst.ai (2022) · <a href="https://lighthousedata.io/data/referral-customer-retention-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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