B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78%
78% -- return on investment increase for Soft Surroundings ROI (2021)
Soft Surroundings drove a 78% increase in ROI through a targeted Facebook campaign.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Data Axle
Primary
Tier B
https://www.data-axle.com/resources/blog/how-retailers-can-leverage-predictive-marketing-to-reignite… ↗
Source Article
How retailers can leverage predictive marketing to reignite sales
How retailers can leverage predictive marketing to reignite sales
Retailers were hit hard by the COVID-19 crisis. From interrupted supply chains to forced store closures and changed consumer behavior, retailers face a tough climb back to pre-pandemic profitability. They need every advantage they can…
Original Research
Data Axle
· Original study ↗
Methodology
Source: Data Axle customer case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Soft Surroundings ROI: 78% return on investment increase. Source: Data Axle (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retailer-return-on-investment-increase
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<blockquote cite="https://lighthousedata.io/data/retailer-return-on-investment-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- return on investment increase for Soft Surroundings ROI<br><small>Source: Data Axle (2021) · <a href="https://lighthousedata.io/data/retailer-return-on-investment-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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