B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

60%

60% -- adoption rate for US retail professionals (2024-09)

2024-09  · Emarketer

60% of US retail professionals stated that charging customers for returns resulted in increased adoption of their free return methods.

  • Based on self-reported survey responses from retail professionals regarding adoption of free return methods when paid returns are implemented.
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Attribution: Emarketer View source
Lighthouse Research Team
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Source verified Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024-09
Entity
US retail professionals
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Emarketer Primary Tier B
https://articles-na1.emarketer.com/archive ↗
Confidence: 64/100 Vintage: 2024-09 Channel: Wayback
Source Article
Article Archive
There were 414 mergers and acquisitions across a number of sectors, particularly marketing technology (martech), in 2024, and they increased every quarter, according to this month's "2024 Full Year Market Report" from Luma Partners. Traditional prompt-driven AI is giving way to agentic AI, which con…
Original Research
Emarketer · Original study ↗

Survey by National Retail Federation (NRF) and Happy Returns

Methodology documented
Industrymarketing
Plain Text
US retail professionals: 60% adoption rate. Source: Emarketer (2024-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail_professionals_charging_for_returns
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<blockquote cite="https://lighthousedata.io/data/retail_professionals_charging_for_returns" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- adoption rate for US retail professionals<br><small>Source: Emarketer (2024-09) · <a href="https://lighthousedata.io/data/retail_professionals_charging_for_returns" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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