B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- adoption rate for companies scaling AI agents (2025)
According to McKinsey's 2025 AI Agents Adoption Report, 23% of companies are scaling AI agents.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier B
https://stonehousecomms.co.uk/trends-insights/january-2026-the-agentic-shifttrust-crisis-content-rat… ↗
Source Article
January 2026:The Agentic Shift,Trust Crisis, & Content Rationalisation
January 2026:The Agentic Shift,Trust Crisis, & Content Rationalisation
Executive Summary
As the UK marketing industry transitions from the closing volatility of 2025 into the strategic reset of January 2026, the landscape has fundamentally hardened. The tentative trends observed in October 2025—prac…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey AI Agents Adoption Report
Methodology documented
Segmentation
IndustryAI
RegionGB
RoleAll marketers
Cite this stat
Plain Text
companies scaling AI agents: 23% adoption rate. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-ai-agents-scaling-2025
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<blockquote cite="https://lighthousedata.io/data/mckinsey-ai-agents-scaling-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- adoption rate for companies scaling AI agents<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/mckinsey-ai-agents-scaling-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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