B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
39%
39% -- adoption rate for AI tools for product discovery among shoppers (2025)
According to Salesforce's 2025 Connected Shoppers Report, 39% of all shoppers use AI tools for product discovery.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital Strategy Force
Primary
Tier B
https://digitalstrategyforce.com/journal/can-you-influence-what-ai-models-recommend-when-buyers-are-… ↗
Source Article
Can You Influence What AI Models Recommend When Buyers Are Ready to Purchase? | Digital Strategy Force
Can You Influence What AI Models Recommend When Buyers Are Ready to Purchase?
When a buyer asks ChatGPT, Gemini, or Perplexity what to buy, the AI constructs its recommendation from entity signals — not from ad impressions or organic rankings. AI-referred traffic now converts 31% higher than all oth…
Original Research
Digital Strategy Force
· Original study ↗
Methodology
Found by Salesforce's 2025 Connected Shoppers Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI tools for product discovery among shoppers: 39% adoption rate. Source: Digital Strategy Force (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-tools-for-product-discovery-adoption
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<blockquote cite="https://lighthousedata.io/data/ai-tools-for-product-discovery-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- adoption rate for AI tools for product discovery among shoppers<br><small>Source: Digital Strategy Force (2025) · <a href="https://lighthousedata.io/data/ai-tools-for-product-discovery-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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