B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
23%
23% -- online share of retail purchases for global retail (2026)
23% of retail purchases are expected to take place online.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
apptunix.com
Primary
Tier C
https://www.apptunix.com/blog/how-to-build-a-marketplace-app-in-8-steps/ ↗
Source Article
Build Marketplace App in Just 8 Simple Steps
Original Research
apptunix.com
· Original study ↗
Methodology
Cited projection in vendor blog; original source not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 20.1% | |
| 2026 (current) | 23% | +14.4% |
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
global retail: 23% online share of retail purchases. Source: apptunix.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-purchases-online-23pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retail-purchases-online-23pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- online share of retail purchases for global retail<br><small>Source: apptunix.com (2026) · <a href="https://lighthousedata.io/data/retail-purchases-online-23pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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