B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
20.1%
20.1% -- online share of retail purchases for global retail (2024)
According to Forbes Advisor, 20.1% of retail purchases occur online today.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
20.1%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes Advisor
Primary
Tier C
https://www.makemywebsite.com.au/web-design/ecommerce/ ↗
Source Article
E-commerce Web Design
Effectively advertise your unique selling proposition and ensure a seamless online shopping experience for your customers with us as your e-commerce web design partners. We will plan, design, and deliver a user-friendly online shopping portal to help your business stand out and prosper.
Trusted by
1…
Original Research
Forbes Advisor
· Original study ↗
Methodology
Cited from Forbes Advisor by agency marketing page
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 20.1% | |
| 2026 | 23% | +14.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global retail: 20.1% online share of retail purchases. Source: Forbes Advisor (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-retail-purchase-share-2024
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<blockquote cite="https://lighthousedata.io/data/online-retail-purchase-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.1%</strong> -- online share of retail purchases for global retail<br><small>Source: Forbes Advisor (2024) · <a href="https://lighthousedata.io/data/online-retail-purchase-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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