B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- marketing budget increase for Retail market leader (MMM brand awareness case study) (2022)
A market leader in the retail space was able to increase its marketing budget by 15% while optimizing its media mix using MMM.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
stevejking.com
Primary
Tier C
https://stevejking.com/ai-marketing/marketing-mix-modelling-with-ai/ ↗
Source Article
Mastering Marketing Mix Modelling with AI - Steve J King
Abstract: The article delves into the transformative potential of Artificial Intelligence (AI) in enhancing Marketing Mix Modelling (MMM), a traditional marketing tool used for gauging the effectiveness of different marketing channels. It discusses the limitations inherent in traditional MMM, such a…
Original Research
stevejking.com
· Original study ↗
Methodology
Vendor case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Retail market leader (MMM brand awareness case study): 15% marketing budget increase. Source: stevejking.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-mmm-budget-increase-15pct
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<blockquote cite="https://lighthousedata.io/data/retail-mmm-budget-increase-15pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- marketing budget increase for Retail market leader (MMM brand awareness case study)<br><small>Source: stevejking.com (2022) · <a href="https://lighthousedata.io/data/retail-mmm-budget-increase-15pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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