B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9.5%
9.5% -- marketing budget increase for B2C CMOs (2022)
Enterprise marketing budgets in 2022 were on average 9.5% higher than the previous year.
- Still below pre-COVID-19 levels
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
9.5%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
Gartner
Primary
Tier A
https://www.deduce.com/the-top-priority-for-b2c-cmos-has-changed-security-plays-a-major-role/ ↗
Source Article
The Top Priority for B2C CMOs Has Changed. Security Plays a Major Role.
The Top Priority for B2C CMOs Has Changed. Security Plays a Major Role.
New Gartner report rethinks the marketer’s to-do list
New Gartner report rethinks the marketer’s to-do list
According to a recent Gartner report, CMOs have a new priority at the top of their to-do lists—and it isn’t to order mor…
Original Research
Gartner
· Original study ↗
Methodology
Gartner's annual survey of enterprise CMOs
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2C CMOs: 9.5% marketing budget increase. Source: Gartner (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-marketing-budget-increase-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gartner-marketing-budget-increase-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.5%</strong> -- marketing budget increase for B2C CMOs<br><small>Source: Gartner (2022) · <a href="https://lighthousedata.io/data/gartner-marketing-budget-increase-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.