B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
14.1%
14.1% -- retail media growth rate for retail media advertising (2026)
Retail media advertising is projected to achieve a 14.1% growth rate in 2026.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
14.1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Affinco
Primary
Tier B
https://nicolaziady.com/marketing-budget-trends-2026/ ↗
Source Article
Marketing Budget Trends 2026: Where the Money's Going - Nicola Ziady
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Original Research
Affinco
· Original study ↗
Methodology
Source: Affinco
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retail media advertising: 14.1% retail media growth rate. Source: Affinco (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-media-growth-2026
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<blockquote cite="https://lighthousedata.io/data/retail-media-growth-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.1%</strong> -- retail media growth rate for retail media advertising<br><small>Source: Affinco (2026) · <a href="https://lighthousedata.io/data/retail-media-growth-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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