B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
14.1%
14.1% -- retail media growth rate for global retail media (2026)
Retail media is forecast by Dentsu to be the fastest-growing digital advertising channel in 2026 with a growth rate of 14.1%.
- Dentsu forecast/projection
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14.1%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dentsu
Primary
Tier B
https://analysis-atlas.com/research/digital-advertising-market-landscape/ ↗
Source Article
Where the Ad Dollars Went in 2026: The Triopoly, Retail Media, and CTV
Where the Ad Dollars Went in 2026: The Triopoly, Retail Media, and CTV
Global ad spend ran past $1.14 trillion in 2025 by WPP Media's count, $1.17 trillion by eMarketer's. Where the money flows in 2026, who wins, and who loses.
Key Statistics
- Global ad market: $1.14 trillion in 2025, +8.8% (WPP Me…
Original Research
Dentsu
· Original study ↗
Methodology
Dentsu forecast
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
global retail media: 14.1% retail media growth rate. Source: Dentsu (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dentsu-retail-media-growth-2026
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<blockquote cite="https://lighthousedata.io/data/dentsu-retail-media-growth-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.1%</strong> -- retail media growth rate for global retail media<br><small>Source: Dentsu (2026) · <a href="https://lighthousedata.io/data/dentsu-retail-media-growth-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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