B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
20%
20% -- digital ad spend growth rate for US retail media sector (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
Chief Marketer
Primary
Tier B
https://chiefmarketer.com/topic/financial-marketing/ ↗
Source Article
Financial Marketing Archives - Chief Marketer
Financial Marketing
-
Marketers on Fire
Intuit CMO Thomas Ranese on Marrying AI + HI, Courting Younger Buyers and CMO Leadership
In part two of our discussion with Intuit CMO Thomas Ranese, we dig into marketplace competition, appealing to younger consumers, lessons from previous gigs and leadership…
Also cited by
emarketer.com
https://www.emarketer.com/
2026-08-16
Original Research
Chief Marketer
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
US retail media sector: 20% digital ad spend growth rate. Source: Chief Marketer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-media-ad-spend-growth-2025
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<blockquote cite="https://lighthousedata.io/data/retail-media-ad-spend-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- digital ad spend growth rate for US retail media sector<br><small>Source: Chief Marketer (2025) · <a href="https://lighthousedata.io/data/retail-media-ad-spend-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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