B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3%
3% -- marketing budget percent of sales for Restaurant industry (benchmark applicable to breweries) (2022)
A typical marketing budget for a restaurant is 3-10% of total sales.
- Reported as a range of 3-10%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
notch
Primary
Tier C
https://www.notch.financial/blog/craft-beer-marketing-strategy ↗
Source Article
Making Your Mark: How Breweries Can Hone Their Craft Beer Marketing Strategy | notch
Despite the pandemic's disruptions in the food and beverage industry, this is a good time to own a brewery. Craft breweries exploded onto the scene in the mid-2000s, and that scene has since taken on a life of its own. Some of today's most recognizable beer brands started as home brewers or microbre…
Original Research
notch
· Original study ↗
Methodology
Typical marketing budget stated as a 3-10% range of total sales; midpoint used. Original source not cited.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Restaurant industry (benchmark applicable to breweries): 3% marketing budget percent of sales. Source: notch (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/restaurant-marketing-budget-percent-sales
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<blockquote cite="https://lighthousedata.io/data/restaurant-marketing-budget-percent-sales" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- marketing budget percent of sales for Restaurant industry (benchmark applicable to breweries)<br><small>Source: notch (2022) · <a href="https://lighthousedata.io/data/restaurant-marketing-budget-percent-sales" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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