B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
11%
11% -- marketing budget percent of sales for Church & Dwight (2025)
Church & Dwight maintains disciplined marketing spend / sustained brand investment target of around 11 percent of sales.
- Part of the company's evergreen operating model / ongoing target
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Church & Dwight
Primary
Tier C
https://beanvest.com/stock/church-dwight ↗
Source Article
Church & Dwight (CHD) Stock Analysis — Quality Score & Fair Value
ch
CHD
NYSE $95.21
82
Good
Church & Dwight is a resilient household and personal care platform built around a focused set of power brands with long shelf space tenure, repeat purchase behavior, and strong digital execution.
The company’s 2025 actions sharpened the portfolio and mitigated tariff expo…
Original Research
Church & Dwight
· Original study ↗
Methodology
Stock analysis publication citing company's disciplined marketing spend as percent of sales
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Church & Dwight: 11% marketing budget percent of sales. Source: Church & Dwight (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chd-marketing-spend-percent-of-sales
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<blockquote cite="https://lighthousedata.io/data/chd-marketing-spend-percent-of-sales" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- marketing budget percent of sales for Church & Dwight<br><small>Source: Church & Dwight (2025) · <a href="https://lighthousedata.io/data/chd-marketing-spend-percent-of-sales" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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