B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
43%
43% -- click through rate improvement for Google Responsive Search Ads (higher education advertising) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google Ads
Primary
Tier C
https://highereducationmarketinginstitute.com/blog/responsive-ads-in-higher-education/ ↗
Source Article
Responsive Ads in Higher Education • Higher Education Marketing Institute
As higher education institutions strive to maintain tradition while adapting to the ever-changing digital landscape, the concept of responsive ads presents a compelling dichotomy.
On one hand, these ads offer the potential to revolutionize the way universities and colleges connect with prospective s…
Original Research
Google Ads
· Original study ↗
Methodology
Cited studies comparing Responsive Search Ads to expanded text ads; specific study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Responsive Search Ads (higher education advertising): 43% click through rate improvement. Source: Google Ads (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/responsive-search-ads-43-percent-ctr-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/responsive-search-ads-43-percent-ctr-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- click through rate improvement for Google Responsive Search Ads (higher education advertising)<br><small>Source: Google Ads (2025) · <a href="https://lighthousedata.io/data/responsive-search-ads-43-percent-ctr-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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