B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- subscriber retention rate for Replenishment subscriptions (e-commerce) (2017-11)
45% of replenishment e-commerce subscribers remained subscribed for at least one year.
- Self-reported consumer survey fielded once in November 2017, subject to recall bias.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2017-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier B
https://www.subjolt.com/guides/dtc-subscription-retention/ ↗
Source Article
DTC Subscription Retention Benchmarks 2026 | SubJolt
Key Takeaways
- Consumer subscription loss is front-loaded, and annual figures hide it. More than half of e-commerce subscription-box buyers have canceled by month six (McKinsey Subscription Box Research, 2018), and specialty streaming falls from 72% survival at month one to 54% by month three (Ante…
Original Research
McKinsey & Company
· Original study ↗
Methodology
Share of replenishment subscribers still subscribed at least one year
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Replenishment subscriptions (e-commerce): 45% subscriber retention rate. Source: McKinsey & Company (2017-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/replenishment-one-year-retention
HTML Embed
<blockquote cite="https://lighthousedata.io/data/replenishment-one-year-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- subscriber retention rate for Replenishment subscriptions (e-commerce)<br><small>Source: McKinsey & Company (2017-11) · <a href="https://lighthousedata.io/data/replenishment-one-year-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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