B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

71%

71% -- subscriber retention rate for Peacock (2024)

2024  · redrocadvertising.com

Peacock retained 71% of the 3 million new subscribers acquired from the wild card game for seven weeks post-game.

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Attribution: redrocadvertising.com View source
Lighthouse Research Team
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Source verified Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2024
Entity
Peacock
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
redrocadvertising.com Primary Tier C
https://www.redrocadvertising.com/insights/2024-olympics-special-pixels-points-08/ ↗
Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl
Source Article
2024 Olympics Special | Pixels + Points 08
2024 Olympics Special | Pixels + Points 08 In episode 08 of Pixels + Points, Matt and Susie are joined by special guest Heather Lonsdale from KXAN, Austin’s local NBC affiliate, to discuss the Olympics and its media coverage. They focus on Peacock’s significant role in streaming the event, noting in…
Original Research
redrocadvertising.com · Original study ↗

Podcast discussion of Peacock's sports streaming retention

Methodology documented
Industrymarketing
Plain Text
Peacock: 71% subscriber retention rate. Source: redrocadvertising.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/peacock-subscriber-retention-2024
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<blockquote cite="https://lighthousedata.io/data/peacock-subscriber-retention-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- subscriber retention rate for Peacock<br><small>Source: redrocadvertising.com (2024) · <a href="https://lighthousedata.io/data/peacock-subscriber-retention-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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