B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8%
8% -- share of total email revenue for supplement brand clients (2025)
Replenishment reminders generate 8-15% of total email revenue for supplement brand clients.
- Reported as a range of 8-15%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Excelo Hunt
Primary
Tier B
https://www.excelohunt.com/blog/post-purchase-email-sequence/ ↗
Source Article
Post-Purchase Email Sequences That Turn One-Time Buyers Into Repeat Customers
Post-Purchase Email Sequences That Turn One-Time Buyers Into Repeat Customers
Most e-commerce brands treat the sale as the finish line. It is actually the starting line.
Repeat customers spend 67% more than first-time buyers. They cost 5-7x less to convert than acquiring a new customer. And the prob…
Original Research
Excelo Hunt
· Original study ↗
Methodology
Range 8-15%, midpoint used; skincare brands 5-10%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
supplement brand clients: 8% share of total email revenue. Source: Excelo Hunt (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/replenishment-email-revenue-share-supplements
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<blockquote cite="https://lighthousedata.io/data/replenishment-email-revenue-share-supplements" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- share of total email revenue for supplement brand clients<br><small>Source: Excelo Hunt (2025) · <a href="https://lighthousedata.io/data/replenishment-email-revenue-share-supplements" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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