B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

30%

30% -- share of total email revenue for ecommerce stores (2025)

Name: Share Of Total Email Revenue Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2025 · Klaviyo

Automated emails generate 30–40% of total email revenue for ecommerce stores.

Source reports a range of 30–40%

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Attribution: Klaviyo View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

30%

Unit

Percentage

Data Vintage

2025

Entity

ecommerce stores

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Klaviyo Primary Tier C

https://smartcircuit.io/articles/email-automation-guide ↗

Confidence: 30/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Email Automation for Ecommerce: Complete Guide 2026

Table of Contents Why Email Automation is Critical for Ecommerce Success Email automation is the highest-ROI marketing channel for ecommerce stores, generating 30–40% of total email revenue while requiring zero ongoing manual effort. Automated emails produce 320% more revenue per email than promotio…

Original Research

Klaviyo · Original study ↗

Methodology

Range 30-40%; attributed to Klaviyo 2025 Email Benchmark Report

Methodology documented

Segmentation

IndustryeCommerce RoleAll marketers Channelemail

Cite this stat

Plain Text

ecommerce stores: 30% share of total email revenue. Source: Klaviyo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automated-emails-revenue-share-2025

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<blockquote cite="https://lighthousedata.io/data/automated-emails-revenue-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share of total email revenue for ecommerce stores<br><small>Source: Klaviyo (2025) · <a href="https://lighthousedata.io/data/automated-emails-revenue-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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