B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20%
20% -- repeat purchase rate increase for Affirm (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Business Insider
Primary
Tier A
https://www.businessinsider.com/shopify-affirm-partner-buy-now-pay-later-installments-online-shoppin… ↗
Source Article
Shopify and Affirm are partnering up on buy now, pay later in a deal bringing together 2 of the hottest e-commerce players. Here's why it's a big win for both sides.
Shopify has been on a product-launching spree recently, moving beyond its e-commerce enabling software and eyeing more consumer-facing products.
In early May, it released a consumer-shopping app. Later that month it announced plans to roll out a new buy now, pay later feature for its merchants calle…
Original Research
Business Insider
· Original study ↗
Methodology
Increase in repeat purchase rates reported by Affirm
Methodology documented
Segmentation
Channelgovernment
Cite this stat
Plain Text
Affirm: 20% repeat purchase rate increase. Source: Business Insider (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/repeat_purchase_rate_increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/repeat_purchase_rate_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- repeat purchase rate increase for Affirm<br><small>Source: Business Insider (2026) · <a href="https://lighthousedata.io/data/repeat_purchase_rate_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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