B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5%
5% -- new customer purchase probability for new customers (2025)
New customers have a 5% to 20% probability of making a purchase.
- Reported as a range of 5% to 20%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sobot.io
Primary
Tier C
https://www.sobot.io/article/what-is-customer-retention-rate ↗
Source Article
Why Customer Retention Rate is Key to Long-Term Business Growth
Understanding what is customer retention rate and why it matters can transform your business. Retaining customers drives sustainable growth by increasing profitability and loyalty. Studies show that a 5% boost in retention can elevate profits by 25% to 95%. Existing customers are more likely to purc…
Original Research
sobot.io
· Original study ↗
Methodology
Midpoint of 5%-20% range for probability of new customers purchasing.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 5% | |
| 2026 | 5% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
new customers: 5% new customer purchase probability. Source: sobot.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/repeat-purchase-probability-new-customers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/repeat-purchase-probability-new-customers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- new customer purchase probability for new customers<br><small>Source: sobot.io (2025) · <a href="https://lighthousedata.io/data/repeat-purchase-probability-new-customers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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