B
Evidence Grade B
Graded
under review
Safe to Cite
Current
5%
5% -- new customer purchase probability for new customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
atidiv.com
Primary
Tier C
https://www.atidiv.com/customer-lifetime-value/ ↗
Source Article
Customer Lifetime Value Importance: Why It Matters for Your Business
Original Research
atidiv.com
· Original study ↗
Methodology
Range 5-20%; midpoint extracted. Original study unnamed.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 5% | |
| 2026 (current) | 5% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
new customers: 5% new customer purchase probability. Source: atidiv.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/new-customer-purchase-probability
HTML Embed
<blockquote cite="https://lighthousedata.io/data/new-customer-purchase-probability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- new customer purchase probability for new customers<br><small>Source: atidiv.com (2026) · <a href="https://lighthousedata.io/data/new-customer-purchase-probability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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