B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12%
12% -- refund rate for B2C subscription apps (2025)
An acceptable refund rate for B2C subscription apps is up to 12%.
- Represents an acceptable upper threshold per VC screening criteria
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Flyer One Ventures
Primary
Tier B
https://flyerone.vc/post/from-downloads-to-dollars-metrics-every-b2c-subscription-app-needs-to-watch ↗
Source Article
From downloads to dollars: Metrics to watch for B2C subscription apps
By Viktoriia Korytska, investment analyst at F1V
I sift through looong databases and talk to over 100 founders every month to find a few consumer apps that catch my eye. There are thousands of such startups, but only a handful can raise funds.
Some of them can be killers one day. But how not to over…
Original Research
Flyer One Ventures
· Original study ↗
Methodology
Acceptable upper limit per VC screening criteria
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2C subscription apps: 12% refund rate. Source: Flyer One Ventures (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/refund-rate-benchmark
HTML Embed
<blockquote cite="https://lighthousedata.io/data/refund-rate-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- refund rate for B2C subscription apps<br><small>Source: Flyer One Ventures (2025) · <a href="https://lighthousedata.io/data/refund-rate-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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