B
Evidence Grade B
Graded
under review
Safe to Cite
Current
6.8%
6.8% -- refund rate for control group (438,144 new app installers, 18 companies) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6.8%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
438,144
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Superwall
Primary
Tier A
https://superwall.com/blog/17-revenue-boost-with-transaction-abandon-paywalls-a-case-study ↗
Source Article
17% Revenue Boost with Transaction Abandon Paywalls - A Case Study | Superwall Blog
17% Revenue Boost with Transaction Abandon Paywalls - A Case Study
Why you should present a paywall when a user starts to convert, but then abandons the transaction.
What is it?
Imagine presenting a discounted paywall to a user who starts a transaction but doesn't confirm it using FaceID. This metho…
Original Research
Superwall
· Original study ↗
Methodology
Refunds of $26,981 on $394,960 revenue in control group.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
control group (438,144 new app installers, 18 companies): 6.8% refund rate. Source: Superwall (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/control-refund-rate-6.8pct
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<blockquote cite="https://lighthousedata.io/data/control-refund-rate-6.8pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.8%</strong> -- refund rate for control group (438,144 new app installers, 18 companies)<br><small>Source: Superwall (2026) · <a href="https://lighthousedata.io/data/control-refund-rate-6.8pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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