B
Evidence Grade B
Graded
under review
Safe to Cite
Current
37%
37% -- customer retention rate uplift for Referred customers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Journal of Marketing
Primary
Tier B
https://bixgrow.com/shopify-apps-for-referral-program/ ↗
Source Article
7 best Shopify apps to build a robust referral program
Referral marketing is one of the most popular marketing models. In fact, it is uncommon to see any large company without it. Dropbox’s referral program, for example, helps the company gain 60% in signups and has a viral growth effect.
So, are you looking for referral marketing for your Shopify store…
Original Research
Journal of Marketing
· Original study ↗
Methodology
Cited in article as a study by the Journal of Marketing on retention rates of referred vs non-referred customers.
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
Channelmulti-channel
Cite this stat
Plain Text
Referred customers: 37% customer retention rate uplift. Source: Journal of Marketing (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/referred-customers-37-higher-retention
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<blockquote cite="https://lighthousedata.io/data/referred-customers-37-higher-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- customer retention rate uplift for Referred customers<br><small>Source: Journal of Marketing (2026) · <a href="https://lighthousedata.io/data/referred-customers-37-higher-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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