B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37%
37% -- customer retention uplift for referred ecommerce customers (2025)
Customers acquired via referrals are 37% more likely to remain with a brand compared to traditionally acquired customers.
- Cites unnamed third-party research without specific methodology or publication date
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
wpgens.com
Primary
Tier C
https://wpgens.com/why-referral-programs-are-good-for-your-store/ ↗
Source Article
Why Referral Programs Are Good for Your Website | Easy Start Guide - WPGens
Store owners are always looking for new ways to connect with their customers. Some invest in paid ads in an attempt to expand their reach, while others run email campaigns to engage with their audience. However, no matter the approach, connecting with customers usually comes with a cost.
To minimize…
Original Research
wpgens.com
· Original study ↗
Methodology
Blog citing unnamed research on referral program customers vs. traditional acquisition
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
referred ecommerce customers: 37% customer retention uplift. Source: wpgens.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/referred-customer-retention-37-percent
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<blockquote cite="https://lighthousedata.io/data/referred-customer-retention-37-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- customer retention uplift for referred ecommerce customers<br><small>Source: wpgens.com (2025) · <a href="https://lighthousedata.io/data/referred-customer-retention-37-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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