B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
14%
14% -- lead to close rate for real estate referral/sphere leads (2026)
The lead-to-close conversion rate for real estate referrals and sphere of influence leads ranges from 14% to 30%.
- Reported as a range (14–30%)
- Capacity-constrained channel
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Foundry CRO
Primary
Tier C
https://foundrycro.com/blog/real-estate-marketing-benchmarks-by-transaction-type/ ↗
Source Article
Real Estate Marketing Benchmarks 2026 | Free Diagnostic | Foundry CRO
A single "real estate marketing benchmark" is useless because real estate isn't one market—it's six fundamentally different markets operating under the same umbrella.
Key Takeaways
- CPC ranges from $0.50 for buyer keywords to $110 for "we buy houses"—a 220x spectrum depending on lead intent and buy…
Original Research
Foundry CRO
· Original study ↗
Methodology
Range 14-30%, midpoint extracted
Methodology documented
Segmentation
IndustryReal Estate
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
real estate referral/sphere leads: 14% lead to close rate. Source: Foundry CRO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/referral-lead-close-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/referral-lead-close-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- lead to close rate for real estate referral/sphere leads<br><small>Source: Foundry CRO (2026) · <a href="https://lighthousedata.io/data/referral-lead-close-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.