B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- lead to close rate for home services lead aggregators (2026)
A strong overall lead-to-close rate for home services lead aggregators is 15%+.
- Strong performance benchmark tier
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ad Leverage
Primary
Tier B
https://adleverage.com/blog/are-networx-leads-worth-it-for-growth-focused-service-businesses ↗
Source Article
Are Networx leads worth it for growth-focused service businesses?
Networx leads come from one of the larger home services lead aggregators in the market. The platform generates consumer interest through a network of websites, paid media, and partner channels, then matches homeowners with contractors based on project type and location. If you have explored aggregat…
Original Research
Ad Leverage
· Original study ↗
Methodology
Tiered benchmark table: strong 15%+, average 8-15%, poor below 8%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
home services lead aggregators: 15% lead to close rate. Source: Ad Leverage (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aggregator-lead-to-close-benchmark
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<blockquote cite="https://lighthousedata.io/data/aggregator-lead-to-close-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- lead to close rate for home services lead aggregators<br><small>Source: Ad Leverage (2026) · <a href="https://lighthousedata.io/data/aggregator-lead-to-close-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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