B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- open rate lift for re-engagement email campaigns with optimized images (2025)
Re-engagement email campaigns that use optimized images achieve 23% higher open rates compared to those with generic imagery.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus / Instapage
Primary
Tier C
https://alpacarelay.com/tools/swap-image-for-re-engagement-email-for-health-and-wellness ↗
Source Article
Swap Image — Re Engagement Email | AlpacaRelay
- Tools
- Re Engagement Tools
- Swap Image
Swap Image for Your Re Engagement Email
Paste your re engagement email content below and get AI-scored suggestions instantly. Each suggestion is rated on the 8-Dimension Email Quality Framework.
Re-Engagement Email Image: Before vs After
See how AI-scored o…
Original Research
Litmus / Instapage
· Original study ↗
Methodology
Industry benchmark cited via Litmus / Instapage; secondary source
Methodology documented
Segmentation
IndustryHealthcare
RoleEmail Marketer
Channelemail
Cite this stat
Plain Text
re-engagement email campaigns with optimized images: 23% open rate lift. Source: Litmus / Instapage (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reengagement-optimized-image-open-rate-lift-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/reengagement-optimized-image-open-rate-lift-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- open rate lift for re-engagement email campaigns with optimized images<br><small>Source: Litmus / Instapage (2025) · <a href="https://lighthousedata.io/data/reengagement-optimized-image-open-rate-lift-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.