B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- share of total ad impressions for Reels across Facebook and Instagram (2026)
Reels account for approximately 40% of total ad impressions across Facebook and Instagram.
- Figure is an approximation ('about 40%')
- Secondary citation from Benly's 2026 Meta ad specs guide
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Benly
Primary
Tier C
https://www.federateddigitalsolutions.com/social-media-ad-creative-that-converts-design-principles-t… ↗
Source Article
Social Media Ad Creative That Converts: Design Principles That Work Across Platforms - Federated Digital Solutions
Social Media Ad Creative That Converts: Design Principles That Work Across Platforms
July 23, 2026 - 12 minutes readStanding out in a crowded social media feed has never been easy, but in 2026, it’s more difficult than ever. Luckily, what makes an ad work hasn’t changed much, even as the platforms a…
Original Research
Benly
· Original study ↗
Methodology
Cited secondhand from Benly's 2026 Meta ad specs guide; figure described as approximate ('about 40%')
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Reels across Facebook and Instagram: 40% share of total ad impressions. Source: Benly (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reels-share-of-fb-ig-ad-impressions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/reels-share-of-fb-ig-ad-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of total ad impressions for Reels across Facebook and Instagram<br><small>Source: Benly (2026) · <a href="https://lighthousedata.io/data/reels-share-of-fb-ig-ad-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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