B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6%
6% -- share of total ad impressions for Google Product Listing Ads (2013)
Google Product Listing Ads accounted for about 6 percent of total ad impressions during March-May 2013.
- Estimated by AdGooroo
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Source
AdGooroo
Primary
Tier C
https://didit.com/blog/google-plas-the-locomotive-of-google-growth ↗
Source Article
Google PLAs: The Locomotive of Google Growth — Didit Blog
July 18, 2013: Google reports its quarterly earnings today, and whatever these earnings portend for Google’s stock price, it is clear that PLAs (Product Listing Ads) will contribute significantly to the search engine’s bottom line.
A recent research report from The Jefferies Group quantifies this co…
Original Research
AdGooroo
· Original study ↗
Methodology
PLAs accounted for approximately 6% of total ad impressions in the March-May 2013 period, per AdGooroo estimate cited by Didit.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Product Listing Ads: 6% share of total ad impressions. Source: AdGooroo (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pla-share-of-ad-impressions-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pla-share-of-ad-impressions-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- share of total ad impressions for Google Product Listing Ads<br><small>Source: AdGooroo (2013) · <a href="https://lighthousedata.io/data/pla-share-of-ad-impressions-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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