B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- audience share for Reddit (2014)
18-to-29-year-old American males account for 15% of Reddit's user demographic.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2014
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Reddit: the party marketers need to crash
Posted on: 2014-06-04 in How To | Tagged: content marketing reddit social media
We take a look at how (and how not) to win friends and influence people on Reddit.
Reddit - or "the front page of the internet", as it likes to be called - is the party every content marketer wants to be seen at. It's a …
Methodology
Cited demographic breakdown of Reddit users; original survey not named
Methodology documented
Segmentation
Industrymarketing
RegionNorth America
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Reddit: 15% audience share. Source: (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reddit-18-29-american-male-demographic-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/reddit-18-29-american-male-demographic-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- audience share for Reddit<br><small>Source: (2014) · <a href="https://lighthousedata.io/data/reddit-18-29-american-male-demographic-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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